About Soundwave Consulting - Music Industry Marketing Experts
Soundwave is a full-service digital marketing & advertising agency with extensive experience & expertise in the music industry. We work with artists, labels, promoters, and festivals around the country and world. We operate at the intersection of music culture and performance engineering.
For ten years, we've delivered predictable growth through data-driven advertising and automation. Our heritage is rooted in the live space, having managed thousands of rollouts from basement clubs to global stadium tours.
Our obsession is ecosystem value — ensuring that every ad dollar spent builds a permanent, measurable audience asset for your brand.
Paid advertising, audience strategy, and campaign automation — built for measurable results. We provide elite digital marketing & advertising for the music industry & beyond — including expert consulting, AI & automation design, implementation, and management.
We manage the entire digital lifecycle from first announce through day-of-show. Our proprietary Soundwave Analytics Engine normalizes fragmented data from every major ticketing platform, providing a single source of truth for your ROAS.
From ticket sales to streams, merch to D2C — we scale what matters. Whether you are breaking a new artist or moving six-figure seat inventories, we provide the technical infrastructure and media buying elite to ensure success.
Digital Advertising
- Social ads
- Meta (Facebook/Instagram)
- YouTube, TikTok, Snapchat
- Twitter/X & more
- Google search & display
- Programmatic & CTV
- DSP audio advertising
Strategy & Creative
- Social media management
- Email marketing strategy
- Graphic, web & video design
- Ticket sales optimization
- Global tour-marketing support
Soundwave Analytics Engine
- Daily sales dashboards
- Automated daily reports
- Multi-event portfolio tracking
- Geographic sales heat maps
- Historical trend analysis
AI & Automation
- Self-learning bid optimization
- Automated audience building
- AI-assisted creative testing
- Daily budget pacing
- Automated release workflows
Consulting
- Digital marketing audits
- Release & tour strategy
- Team training & workshops
- Vendor evaluation
- Growth roadmap planning
Attribution & Measurement
- Cross-platform attribution
- First-party data infrastructure
- Custom smart link tracking
- ROAS & LTV analysis
- Privacy-compliant measurement
We analyze your existing data infrastructure, pixels, and historical performance to build a baseline. We tear apart your current setup to find where you're bleeding money, then plug the holes.
Launch with precision ops. We treat marketing like engineering: instrument the funnel, run disciplined tests, automate repeatable behaviors, and scale winners.
We don't just report; we evolve. The Soundwave Intelligence Engine works as a self-learning, self-optimizing proprietary ad tech layer to maximize value from every dollar.