Multi-Tier Ticketing Intelligence. Engineered for Multi-Million Dollar Festivals.
Spreadsheets are dead. The Festival Intelligence Engine eliminates operational guesswork by auto-unifying fragmented multi-tier ticketing feeds, overlaying historical Days-Out pacing curves, tracking tier sellouts, and syncing fan CRM segments directly to Meta, Google Ads, TikTok, and StackAdapt.
Spreadsheets are dead. Meet Always-On Intelligence.
Why Tier 1 music festivals are abandoning static CSVs for the Festival Intelligence Engine.
The Old Way
- ✕ Static CSV Downloads: Pulling manual reports from Front Gate or Eventbrite to update a fragile master tracker spreadsheet.
- ✕ Blind Pacing Trajectories: Guessing if current ticket velocity is actually on track compared to last year's exact Days-Out-to-Gate mark.
- ✕ Reactive Ad Scaling: Marketing teams waiting days for sales data before aggressively scaling up or cutting ad budgets.
- ✕ Siloed VIP Upgrades: Missing the window to retarget previous-year GA buyers with VIP or Platinum upgrade campaigns.
- ✕ Comp/Hold Bloat: Losing track of total sellable capacity versus sponsor holds and artist comps until the week of the festival.
The Festival Intelligence Engine
- ✓ Live Auto-Ingestion: Daily automated ingestion of multi-tier sales, VIP packages, add-ons, and total revenue into one secure vault.
- ✓ Multi-Year Days-Out Curves: Real-time plotting of current velocity against historical years, perfectly aligned by days-to-gate.
- ✓ Omnichannel Ad Attribution: Real-time Meta, Google, and TikTok spend mapped directly against pass sales for accurate ROAS dialing.
- ✓ Loyalty Segmentation: First-party CRM tagging 2-year, 3-year, and VIP loyalists with 1-click sync to ad networks.
- ✓ Predictive Sellout Models: AI-driven trajectory forecasts projecting exactly when Tier 3 or VIP will cap out.
Engineered for Festival Directors & Marketing Teams
Purpose-built intelligence tailored for multi-million dollar large scale events.
Macro Financial Velocity
Instantly track total gross revenue against SDE capacity, monitor daily cash-flow pacing across multiple festival properties, and manage final scaling adjustments with confidence.
Omnichannel ROAS & Alerts
Get live Slack alerts when a tier is approaching sellout. Monitor combined ad-spend efficiency across Meta, Google, TikTok, and StackAdapt matched against real ticket conversions.
Zero-Friction Ingestion
Stop wrestling with manual Front Gate, AXS, and TM1 exports. Our data engine normalizes your daily feeds into a golden schema without requiring complex API setups or IT maintenance.
Inside the Festival Intelligence Engine
Explore the proprietary views and workflows delivered directly to festival operators every morning.
Multi-Tier Pass Inventory & Capacity Table
A unified breakdown of all ticket tiers, VIP packages, camping, and add-ons, displaying exact sold counts against hard capacity limits and total gross potential.
YoY Days-Out Benchmark Trajectory Curves
Perfectly align current festival pacing against historical years by tracking 'Days Out From Gate' instead of calendar dates, exposing true over/under performance trends.
Omnichannel Ad Performance & ROAS Studio
A unified view of ad spend across all platforms, attributing daily marketing dollars directly to tier-level ticket conversions and blended return on ad spend (ROAS).
Festival Audience CRM & Ad Bridge
Consolidate your first-party fan database. Tag loyalists who attended 3+ years, segment GA vs VIP buyers, and securely push custom audiences to ad platforms in one click.
Direct Mailchimp Sync & Revenue Attribution
Automatically push new ticket buyers into your master Mailchimp lists. Track open rates, click-throughs, and exact dollar pass conversions per announcement blast.
Daily Ingestion Audit & Milestone Drop Alerts
Maintain complete transparency with an automated ingestion log. Get live alerts for major on-sale velocity spikes, VIP sellouts, and daily revenue milestones.
Live in 48 Hours.
No IT project. No engineering overhead. Just plug into your existing email count routine.
Automated Box Office Reports
Simply add our secure ingestion engine email to your Front Gate, TM1, AXS, or Eventbrite daily automated ticket report distribution list.
Golden Schema Normalization
Our proprietary parser ingests the reports, normalizes multi-tier pass types, camping, and add-ons, and commits the data to your secure, isolated database.
Live Intelligence Engine Access
Your team logs in to beautifully structured pacing curves, live ad performance metrics, and actionable fan CRM segments every morning.
Request Festival Data Audit & Portal Access
Connect your ticketing feeds and see your entire festival lifecycle in the Festival Intelligence Engine.