Every show.
Every platform.
The Intelligence Engine for Touring Artists, Managers & Agencies.
Spreadsheets are dead. Give your tour superhuman intelligence with automated daily counts, always-on multi-year pacing benchmarks, predictive attendance modeling, and direct CRM fan sync to Meta, Google Ads, TikTok, and StackAdapt.
Spreadsheets are dead. Meet Always-On Intelligence.
Compare the antiquated status quo against the Tour Intelligence Engine.
The Old Way
- ✕ Fragmented Spreadsheets: Daily counts scattered across 30+ disparate promoter emails, PDFs, and Excel sheets.
- ✕ Stale Reports: Backward-looking PDF summaries received days or weeks too late to adjust marketing spend.
- ✕ Blind Guesswork: Zero predictive visibility into final attendance or walk-up velocity curves.
- ✕ Disconnected Fan Data: Past-buyer CSV exports sit idle in download folders without connecting to ad platforms.
- ✕ Constant Team Bottlenecks: Endless email chains asking "where are counts at today across the tour?"
The Tour Intelligence Engine
- ✓ Flexible Daily Ingestion: Ingests direct daily box office CC distributions or agent count drops automatically.
- ✓ Always-On Pacing: Live dashboards overlaying current sales velocity against multi-year historical benchmarks.
- ✓ Predictive Attendance Modeling: Granular forecast engine projecting final attendance & gross outcomes months in advance.
- ✓ 1-Click CRM Sync: First-party buyer segmentation synced directly to Meta, Google Ads, TikTok & StackAdapt.
- ✓ Visual Tour Command: Interactive tour geo-maps, show quadrant performance rankings, and unlimited team seats.
Built for the Entire Touring Ecosystem
Whether on the road or in the office, eliminate operational friction and maximize tour gross.
Comprehensive Tour Intelligence Suite
Every feature is engineered to give artists, managers, and agents an unfair competitive advantage.
Normalized Multi-Ticketing Ingestion
Ticketmaster TM1, AXS, Eventbrite, See Tickets, and regional box offices automatically consolidated into a single unified data schema.
Multi-Benchmark Days-Out Pacing
Track live sales curves against 2024 and 2025 tours at the exact same point in the sales cycle to identify lagging markets instantly.
Predictive Attendance Modeling
Machine-learned velocity models project final attendance and walk-up numbers months ahead of show date with verified statistical accuracy.
Tour Fan CRM & 1-Click Ad Bridge
Consolidate first-party past buyers across all markets and 1-click sync 50-mile geofenced custom audiences to Meta, Google, and TikTok.
Tour Email & Mailchimp Sync
Push new tour ticket buyers into your artist Mailchimp list. Track email blast open rates, click-throughs, and exact dollar ticket conversions per email sent.
Automated Daily Ingestion & Live Alerts
Automated daily report parsing with instant SMS/Slack drop alerts whenever major velocity spikes or tier sellouts occur.
Inside the Tour Intelligence Engine
Real screenshots from active artist and manager portals. Clean, granular, and updating every morning.
Interactive Tour Geo-Maps & Quadrants
Visual map layouts color-coded by pacing status alongside show quadrant performance matrices highlighting hot vs lagging stops across the entire tour routing.
Multi-Benchmark Curves & Attendance Forecasting
Normalized Days-Out curves overlaying current sales velocity against 2024, 2025, and previous venue plays with predictive attendance modeling forecasting sellout dates.
Zero-Friction Date-Based Ad Attribution
Simply include the show date in your ad set name (e.g. 09/18). Our engine automatically attributes Meta, Google, and TikTok spend to daily ticket revenue.
Tour Fan CRM & 1-Click Audience Bridge
Consolidate first-party past ticket buyers across all cities, build 50-mile radius tour segments, and automatically sync custom audiences directly to ad platforms for 1-click retargeting.
Automated Daily Ingestion & Live Alerts
Zero manual data entry. Auto-ingest daily counts from Ticketmaster TM1, AXS, Eventbrite, and See Tickets every morning, with instant SMS/Slack alerts on pacing surges and sellouts.
Direct Mailchimp Sync & Revenue Attribution
Automatically push new tour ticket buyers into your artist Mailchimp list. Track email blast open rates, click-throughs, and exact dollar conversions per email sent.
Live in 48 hours
No IT project. No engineering overhead. Just plug into your existing email count routine.
Provide Tour Routing
Dates, venues, capacities, and historical plays. Takes 5 minutes. We build your initial pacing schema.
Flexible Count Feeds
Have promoters CC our system email OR forward booking agent count distributions as they arrive. We handle the rest.
Access Live Command
Live dashboard updates continuously. Desktop, mobile, and shareable with your entire team with zero per-seat fees.
Built by live event performance engineers
A decade of experience executing multi-million dollar tours, festivals, and venue campaigns—packaged into software.
10+
Years in live events
7+
Platforms supported
100%
Automated multi-platform ingestion
∞
Unlimited team viewers included
Frequently asked questions
What ticketing platforms do you support?
Ticketmaster (TM1), AXS, Eventbrite, See Tickets, Tixr, DICE, and Front Gate Tickets. If a venue or promoter uses a proprietary local ticketing system, we can add custom parser support within 48 hours.
How does data ingestion work if promoters use different platforms?
That is the core problem we solved. Whether a promoter sends automated Ticketmaster TM1 exports, AXS box office recaps, Eventbrite reports, or agent PDF distributions, our system ingests and normalizes everything into a single golden dataset.
How does CRM audience syncing work with ad platforms?
The Tour Intelligence Engine consolidates all ticket buyer emails, phone numbers, and transaction history into an integrated CRM. With 1 click, you can create custom high-value segments (e.g. VIP buyers, repeat fans, multi-city attendees) and sync them directly to Meta Ads, Google Ads, TikTok Ads, and StackAdapt for retargeting and lookalikes.
What's included in historical comparisons & pacing curves?
We normalize historical ticket counts from your 2024, 2025, and previous venue plays on a Days-Out basis. You will see exact comparative velocity curves, sellout probabilities, and market acceleration trends.
Who owns the data and can we add our whole team?
You own 100% of your data. You can export or revoke access anytime. Furthermore, Soundwave includes unlimited team seats on all deployments—add your managers, booking agents, promoters, and tour accountants with zero per-seat fees.
Request Tour Intelligence Access & Data Audit
Tours are booking and announcing daily. Upgrade from messy spreadsheets to live intelligence before your next on-sale.
Prefer a live walkthrough? Schedule a consultation with our team